Don’t take our word for it. Hear it from others.
Store owners love to share their stories about why they chose to grow with Hallmark. We invite you to read what they have to say.
“Working with Hallmark has been an exceptional experience from start to finish. Their Marketing & Business Development Specialists played a pivotal role in swiftly and seamlessly opening our store. The wealth of online resources, including convenient ordering and Social Media support, has been invaluable. Within just a few days, the entire team collaborated to set up and merchandise our store for the grand opening. We’re thrilled to be part of the Hallmark family, and our customers in Timmins are equally delighted to welcome Hallmark back!”
Shawn Stack,
Franchisee (Timmins, ON)
Anyone who has spent any time in the retail industry can appreciate the challenges, but running these stores is a particularly happy and rewarding experience, as we get to help people express and deliver heartfelt messages to those they love. At Hallmark we have a unique opportunity to connect with our customers in a way that those big companies just can’t. Our welcoming staff become your friend while you are in our store in a way a box left on a doorstop never can. Hallmark. When you care enough to send the very best.”
Margaret Butt,
Owner of 2 Hallmark locations in NL
Hallmark Franchisee of 9 locations
"A large part of the draw to become a Hallmark franchisee was knowing that Hallmark is always there to support its franchisees in whatever way needed. Resources like Market Development Specialists, front-of-store setup guides, Planning Calendars and a dedicated Business Development Specialist make our work more efficient and streamlined. After 22 years as Hallmark franchisees, we have watched the Hallmark brand continue to grow and flourish in tandem with the expansion of our own storefronts. We started with two franchises in 2001 and currently own and operate 16. It's been very rewarding to be part of a company that really cares about its customers and stands by its products."
Rich & Margaret Allen,
Franchisees of 16 Hallmark Gold Crown stores across Canada
“We love introducing new and exciting products to our community and we utilize social media, our website, and local radio ads to generate excitement around what is happening in our stores. In the fall of 2023, we invested in a Laser Engraver with a large selection of products to choose from, along with many designs and templates to work with. Our customers can watch their unique creation be personalized in just minutes. What we love most about Hallmark is our customers—being able to help them find that perfect card and/or gift, having someone say ‘thank you so much for your help,’ having our customers tell us their stories, making someone’s day, hearing about the special occasions our customers are shopping for, being there to listen with a sympathetic ear, and making a difference in even the smallest of ways.”
Wanda & Lawson MacEachern,
Owners of 2 Hallmark locations in PE
“Participating in national programs and events, and following the guidelines set forth in the franchise agreement”, Coons-Schwark says of how she’s found success with her Hallmark store. “Those tools are set in place to help us achieve success. It’d be inane not to take advantage of them”.
Helen Coons-Schwark,
Owner of 1 location in SK
“The thought of starting my own business with 4 retail locations was not as overwhelming as I thought it would be. The support that Hallmark has provided not only helped me get started but helped me grow to 8 locations. The foundation and support from the Hallmark brand allows me to continuously strive to grow and better my brand through a creative lens with the inclusion of artisan products and services.”
Jo-Anne Spadafora,
Franchisee of 9 Hallmark Gold Crown stores across Canada
“Giftware has sold exceptionally well. Many compliments have been received from customers. Great to receive such a vast assortment. Keeps the customers coming back. Hallmark offers many promotions for all of the seasons, with great pricing & POP material, allowing us to change the product line regularly. Customers love it. New fixtures show off product beautifully!”
Value Drug Mart, Peace River, AB
Karen Kinshella, Owner